c.1890
Aunt Friendly’s Coloured Picture Books
Frederick Warne & Co, London

Frederick Warne & Co. was founded in Covent Garden in July 1865 by London bookseller and publisher, Frederick Warne.

Toward the end of the century, Frederick Warne had retired and left the firm to his three sons, Harold, Fruing and Norman. Warne was among the six publishers to whom Beatrix Potter submitted her first book, the story of a rabbit called Peter. Like the other five firms, Warne turned the proposal down. But the people at the firm changed their minds when they saw the privately published copy in 1901. They said they would publish the book, as long as the illustrations were drawn in colour. The next year, Warne published The Tale of Peter Rabbit, and by Christmas it had sold 20,000 copies.

135mm x 180mm

R1,000